meetMILK designs viscose fabrics based on Tencel™ Lyocell, Tencel™ Modal, and LENZING™ Ecovero™ viscose . With this, the brand aims to offer a more sustainable alternative to regular viscose and lyocell.

The name meetMILK comes from the feeling used to describe the difference between regular viscose and Tencel™ fibres : if regular viscose has the texture and fluidity of water, then Tencel™ is like milk – it has a fuller, richer and 'creamier' texture.